FAST-PACKER.COM is a resource for all things fastpacking. You’ll find the latest fast-packing routes, gear review, and lots of great stories.
I had three main ojectives while designing Fast-Packer.com:
1. To create a navigation system throughout the site that felt straight forward yet natural and fluid. Letting users to feel in control, navigating to where they want, while, creating a natural flow that lead users through the content. I did this by creating multiple routes to get to the same destination. I kept the traditional fixed header so users always had a clear path and added secondary navigation when content naturally lead users to drill deeper into a subject.
2. For the site to be aesthetically beautiful and reflective of the natural environment in which Fast-Packing exists and to feel reminiscent of the natural world. I created depth by implementing a parallax effect, making different elements scroll at slower speeds, to create the illusion that large landscape scenes are farther away from the viewer.
3. To create a space where users who need information quickly will be able to find what they need in an easy and efficient manner. At the same time, I wanted to give the browsing users enough content to explore and photos to meander through in a leisurely manner. Wherever possible, I used illustration and icons to create patterns and consistency throughout the user's experience on the site, and aid in their ability to quickly scan for the details they are looking for.